Yoeleo Canada - Community Management
Project scope
Categories
Graphic design Branding & style guides IllustrationSkills
proactivity affiliate marketing planning customer inquiries digital advertising graphic design video capture marketing materials video editing marketingYoeleo Canada Community Managers
We're looking for a student to help us with the creation of new graphic design assets and to manage our different marketing channels.
This role will include:
- Coming up with color themes and branding guides that align with and builds on our existing branding.
- Creating graphic design assets for our marketing materials and websites, such as planning image-video capture events, planning social media posts.
- Improve engagement with our social media channels.
Important Goals:
-Have weekly touch-points with influencers and affiliate marketers to establish goals and get feedback.
-Have a weekly touch points with retail locations to get feedback from them regarding customer inquiries
-Create an onboarding guide for all new affiliate marketers.
We are also looking to have someone manage our Marketing initiatives and take initiative to ultimately get Yoeleo to the go to cycling brand in the Canadian market. Our marketing initiatives include content production and editing for instagram, facebook, youtube. The candidate must have good capability to do video editing of Gopro videos.
Evaluation of key metrics from affiliate marketers through software is key.
Comprehension of paid digital advertising, SEO, affiliate marketing models, video and image editing.
Preference for individuals with a passion for cycling.
We will have a brief 15 min daily huddle in the AM.
We will have a 30min goal-setting meeting on Mondays and a KPI review on Friday afternoon.
We will be in constant contact through SLACK.
You will receive full onboarding and training into our product.
About the company
The key offering is affordable cutting edge cycling technology. We offer carbon bicycle frames, wheelsets, handlebars and complete bicycles. The founder of Yoeleo Canada Inc. is William Goodfellow. Yoeleo Sporting products is a brand that has been commercialized in China for the last 13 years.With the license to distribute Yoeleo in Canada, we are tapping into a market which is growing right now. The cycling industry saw a boom during the pandemic. All of the health and wellness space also grew. This is the largest boom in cycling in the last 50 years. Our target market is the cycling upgrade market. People vastly purchased bicycle through the first waves of the pandemic. We sell upgrades of wheels, frames and handlebars for these initial purchases. Our customer is someone cycling savvy who does not necessarily need the service department of a local bicycle store.
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