Global Market Strategy

Closed
TeleVU Innovation Ltd.
Vaughan, Ontario, Canada
Ryan De'Larami
Founder & CEO
(10)
3
Project
Academic experience
120 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Market research Competitive analysis Market expansion Product or service launch Sales strategy
Skills
smart glasses telehealth augmented reality marketing market size 5g technology needs assessment international finance global marketing sales
Details

What are our goals?

In the era of Telehealth and Telemedicine, we as a Canadian startup tech company have already seen great success in Canada with our telepresence virtual care platform that uses smart glasses technology to enhance patient care using Augmented Reality and Artificial Intelligence.

One of our goals is to be able to allow clinicians across the globe access a pool of medical experts, that would otherwise not be available to them, through our virtual telepresence solution. In today’s connected world the promise of 5G, would make this possible in a meaningful way.

Our solution is flexible, affordable and multilingual, so we have no technology limitations in going global. We already have a handful of international customers and would like to expand our reach globally by having the right strategy before acquiring customers here and there internationally.

Why do we need your help?

As a startup, our focus and bandwidth are dedicated to R&D, product development, market development and sales. Our CEO and CTO need your help to develop the right plan and strategy to ensure targeting global markets is sustainable at this stage of the company.

What are the deliverables?

A comprehensive strategy that serves as our guide to expanding into international markets and delivering on the promise of “Every Patient, Anywhere and at Any Time”!

This business guide to strategy should include:

· Global market research on virtual care and specifically on the use of augmented reality and AI through smart glasses

o Is the market ready?

· Market size assessment

· Competitive analysis

· Barriers to market entry

o The best method of entry

· Choosing the right country/region to start with

· Marketing strategy

· Risk assessment

· Buying processes and targeting KOL

· Human Resources needs assessment

Deliverables
No deliverables exist for this project.

About the company

Company
Vaughan, Ontario, Canada
2 - 10 employees
Hospital, health, wellness & medical, It & computing

TeleVU Innovation Ltd. is an Ontario startup Technology company offering innovative AR, AI and IoT solutions with a special focus on healthcare. Our flagship product is TeleVU iSee & uSee software application working on Smart Glasses to allow remote medical assistance and telepresence guidance. Built on this platform, the company is building an ecosystem of connected products (Eco-VU), which includes a remote patient monitoring platform (BioVU) and a health system cloud-based patient follow-up and triage portal (ClinicVU). All of which will be overseen by various Artificial Intelligence and Machine Learning applications. (AI-VU)