The main goal for the project is to create a comprehensive business development and sales strategy for Eco2Bureau, a company focused on sustainable and eco-friendly solutions for the food packaging and food service industries. This will involve several different steps for the learners, including:

- Conducting market research to identify potential target markets and customer segments.

- Developing a sales strategy to effectively reach and engage with potential clients.

- Creating a business development plan to expand Eco2Bureau's reach and offerings.

- Analyzing the competitive landscape and identifying opportunities for differentiation.

- Developing a pricing strategy that aligns with the company's sustainable positioning.

- Creating a go-to-market strategy for new products and services.

By the end of the project, learners should complete the following tasks:

- Market research report outlining potential target markets and customer segments.

- Sales strategy document outlining the approach to engaging potential clients.

- Business development plan outlining expansion opportunities and offerings.

- Competitive analysis report identifying opportunities for differentiation.

- Pricing strategy document aligning with the company's sustainable positioning.

- Go-to-market strategy for new products and services.

Final deliverables should include:

- All research materials and reports.

- Comprehensive business development and sales strategy documents.

- Presentation outlining the key findings and recommendations.

Our team will be available to those working on the project for questions and discussions.

Any details of the company pertaining to the project will be available.