We would like to collaborate with students to conduct a competitive analysis of our business.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company, products, and target market.
• Identifying current and potential future competitors.
• Creating a matrix identifying features that are similar and different between companies in Google spreadsheet.
• Summarizing our competitive advantages and disadvantages relative to the competition identified.
• Conduct market research for a given set of data points including but not limited to market sizes and projections.

By the end of the project, students should demonstrate:

• Familiarity with our company, products, and target market
• Identification of competitors
• Creation of a matrix with competitor features
• Summarization of our company’s advantages and disadvantages
• They have gathered the required data points for the market size and market research

Final deliverables should include

• a Google spreadsheet for competitive differentiation.
• a table including all the data points for the market research in Google Docs.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and target market
• Our known competitors
• Input on choices, problems or anything else the students might encounter.