We seek assistance in our effort to bring the benefits of the Bowen Method to more people. Our client base has grown to a point requiring us to move into a larger space to continue to meet its needs. Before we even took occupancy of our new clinic our schedule is filling up. However, we do not want to proceed without a plan and sense of direction for our future. We need a marketing plan for our startup.

But first what is Bowen?

The Bowen method is a practice of healing the body through gentle touch. Most importantly it addresses the body as a whole. It creates gentle muscle and connective tissue movements. And they are designed to relieve blockage and stress in the body’s fascia. The techniques improve circulation, enhances the body’s ability to take in nutrients, and finally to eliminate toxins. You can see at at this link. https://youtu.be/AqzjBggu1Lk

Our company began with the desire to heal and provide comfort. Our 'marketing' consists of word of mouth recommendations and a self-developed web page. Encouraged by the ways we have helped others and driven by the desire to do more we opened our clinic.

The project asks the students to do the following:

1. Examine the practice through interviews with the owners. Help us define our business, service offerings, and goals.

2. Help us set objectives and write a plan by which we can achieve those goals.

3. Recommend, create, or design an online marketing presence and strategy.