DFENERGY SPORTS MARKETING AND SPONSORSHIP CAMPAIGN
Project scope
Categories
Communications Advertising Digital marketing Public relations Marketing strategySkills
target audience strategy execution brand awareness marketing marketing channel promotional materials sports marketing researchThe main goal for the project is to develop a sports marketing and sponsorship campaign focused on athlete sponsorship, with a real-life application to T.J. Baker, an emerging star in the World Long Drive competition, sponsored by DFENERGY from DansFarmaRoot, offering a unique educational opportunity. The campaign should highlight the benefits of DFENERGY sponsorship for athletes and the unique educational opportunities it provides.
- Research and analysis of the target audience for the campaign.
- Development of a comprehensive marketing and sponsorship strategy for athlete sponsorship, with a focus on T.J. Baker.
- Creation of promotional materials and content to showcase the benefits of DFENERGY sponsorship for athletes and the educational opportunities it offers.
- Implementation of the campaign across relevant marketing channels, including social media, events, and athlete endorsements.
- Evaluation of the campaign's effectiveness and impact on athlete sponsorship and brand awareness.
- Presentation of a detailed report outlining the campaign strategy, execution, and outcomes, including key learnings and recommendations for future campaigns.
The students will have full access to the DansFarmaRoot team , 7 days a week through a WhatsApp group as well, minimum 1 per week 30 min zoom call as well as access to athlete T.J. Baker.
Supported causes
Good health and well-beingAbout the company
DansFarmaRoot is an innovative Canadian Ginseng farm-to-table nutraceutical company committed to enhancing daily performance and well-being through natural, effective, and scientifically supported supplements.
Our dedication to quality starts at the source with Canadian-grown ginseng, ensuring the highest potency and purity in every product. Leveraging cutting-edge AI technology, our flagship, award-winning product, DFENERGY, sets a new benchmark in the health and wellness industry.
Our commitment to innovation is exemplified by our record-setting onboarding of University co-op students, who infuse our team with fresh ideas and cutting-edge strategies.
At DansFarmaRoot, we are not just revolutionizing the health and wellness industry; we are setting a new standard for how small businesses integrate AI into their ecosystems.