Mobile Optimization and SEO Enhancement for I Challenge Diabetes

Open
I Challenge Diabetes
Toronto, Ontario, Canada
Imran Nathani
Operations Manager
(29)
5
Project
Academic experience
100 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Digital marketing Search engine optimization Website development
Skills
diabetes mellitus blood sugar engine tuning diabetes management user experience (ux) digital marketing search engine optimization usability web development research
Details

I Challenge Diabetes is seeking to enhance the user experience and visibility of its blood sugar tracking website.


The current website, ichallengediabetes.org lacks mobile optimization, which can hinder accessibility and user engagement for individuals managing diabetes on-the-go. Additionally, improving the site's search engine optimization (SEO) is crucial to increase its reach and impact. The project aims to address these issues by optimizing the website for mobile devices and enhancing its SEO. This will involve analyzing the current website structure, identifying areas for improvement, and implementing changes to ensure a seamless mobile experience and better search engine rankings. The project will provide learners with the opportunity to apply their knowledge of web development and digital marketing strategies.



- Analyze the current website's mobile responsiveness.


- Identify key areas for mobile optimization.


- Research and implement effective SEO strategies.


- Test and validate improvements for usability and search engine performance.

Deliverables

The project will result in a fully optimized mobile version of the ichallengediabetes.org website, ensuring a user-friendly experience across all devices. Additionally, a comprehensive SEO strategy will be developed and implemented to improve the site's visibility on search engines. Deliverables include:



- A report detailing the current mobile and SEO status.


- A list of implemented mobile optimization changes.


- A documented SEO strategy with implemented changes.


- A final presentation summarizing the improvements and their impact.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Hospital, health, wellness & medical, Non-profit, philanthropic & civil society
Representation
Community-Focused

ICD is the charity that focuses on delivering the most engaging, inspiring, and empowering opportunities to the type 1 community.

We do not shy away from the tough questions. Together amongst peers, we build the skills and courage to face whatever obstacles come our way. We practice them together, leveraging our combined strengths.

Each individual may have a different starting point and we meet there to create and celebrate goals together. Life with diabetes demands a lot of us, but the resulting strength gained can expand our horizons.