Social Media Marketing (Phase 2)

Closed
Master Teo (Markham) TKD & Fitness Inc.
Markham, Ontario, Canada
Ray Teo He / Him
Owner
(34)
5
Project
Academic experience
100 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Creative writing
Skills
taekwondo (martial art) promotional campaigns strategic marketing marketing market research social media marketing innovation
Details

The main goal of the project is to elevate the visibility and impact of Master Teo's Taekwondo within the Markham, Ontario community and beyond. This involves implementing a comprehensive and strategic marketing and promotional campaign to attract a larger and more diverse student base while fostering a stronger sense of community engagement. The aim is to position Master Teo's Taekwondo as the go-to destination for individuals seeking martial arts training, self-improvement, and physical fitness.

Deliverables

Tasks for learners to complete:


- Conduct market research to identify target demographics and preferences.


- Develop and implement a strategic marketing and promotional campaign.


- Create innovative and compelling content for online platforms.


- Manage social media presence effectively.


- Engage with the local community to build a stronger sense of connection.


- Monitor and analyze the impact of the marketing efforts on brand recognition and enrollment.

Mentorship

As an employer, supporting our interns is a top priority, and we are committed to providing them with a positive and valuable experience during their time with us. Here are some ways in which we will support our interns:

  1. Structured Onboarding: We will provide a thorough and well-structured onboarding process to help interns become familiar with our organization, policies, and culture. This includes introducing them to key team members and explaining their roles and responsibilities.
  2. Clear Expectations: We will set clear expectations for interns, outlining their goals and objectives for the duration of their internship. This will help them understand what is expected of them and how their contributions will contribute to our team's success.
  3. Training and Development: We will offer training and development opportunities to help interns build relevant skills and knowledge in their field of interest. This may include access to online courses, workshops, or mentorship programs.
  4. Mentorship: Each intern will be paired with a mentor within our organization who will provide guidance, support, and regular feedback. Our mentors will help interns navigate their tasks, answer questions, and assist with their professional growth.
  5. Inclusive and Collaborative Environment: We will foster an inclusive and collaborative work environment where interns feel welcome and encouraged to share their ideas, ask questions, and collaborate with team members.
  6. Regular Feedback: We will provide ongoing feedback and performance evaluations to help interns understand their strengths and areas for improvement. This will enable them to grow and develop their skills during their internship.
  7. Networking Opportunities: Interns will have the chance to network with professionals in their field and attend relevant industry events or meetings. We encourage them to build connections and learn from experienced professionals.


About the company

Company
Markham, Ontario, Canada
2 - 10 employees
Sports & fitness

Local Taekwondo school, aimed to target young athletes to improve health and fitness.