The main goal for the project is to develop a strategic marketing plan for Ziga Inc, the social network for entrepreneurs searching for business partners or co-founders. The plan should focus on increasing user engagement, attracting new users, and promoting the platform to potential investors.

This will involve several different steps for the students, including:

- Conducting market research to understand the target audience and competitors.

- Developing a marketing strategy that includes social media, content marketing, and partnerships.

- Creating a budget and timeline for the marketing plan.

- Identifying key performance indicators (KPIs) to measure the success of the marketing efforts.

- Collaborating with the Ziga Inc team to align the marketing plan with the company's goals and values.

By the end of the project, students should complete the following list of activities:

- A comprehensive marketing plan document outlining the strategy, budget, timeline, and KPIs.

- A presentation explaining the research findings, strategy, and implementation plan.

- Recommendations for potential partnerships and promotional activities.

Final deliverables:

- A finalized marketing plan document with input from the Ziga Inc team.

- A presentation deck with visuals and key insights from the research and strategy development.

I will offer:

• Guidance and resources,
• Maintain regular communication, to address any questions or concerns set milestones,
• Provide constructive feedback
• Offer long term support
• Monitor the learners progress
• Offer Bonus for exceptional work.