Digital Creators and Social Optimization

Closed
HIP United
Niagara Falls, Ontario, Canada
Amie Reiman
CEO/Founder
(14)
3
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Videography Communications Digital marketing Creative writing Social media marketing
Skills
content creation search engine optimization canva (software) brand management keyword research video marketing video editing marketing newsletters social media content
Details

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

Our team is looking for a digital team who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. Strategy creation and implementation:
  • Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase the number of followers/likes and share
  1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  2. Creating engaging content for prominent media websites

-- will have access to company design programs such as Canva and Pics Art (experience an asset)

- have thousands of ready to fill templates, hashtags, brand guidelines deck and many usable content pieces that need a digital presence for ads and social

-- content will drive sales to our e commerce where and when applicable

-- follow and engage with other accounts responding to comments, liking and boosting popular posts

3. Assist in growing subscription to newsletter through digital layout and readability score

4. Promoting virtual events using the platforms listed below

5. Working with tools and programs such as launching a Twitter account, building the company Linkedin Page, Facebook, Instagram, Youtube (posting clips and condensing)

6. Content (video) editing, video marketing (tags, reels, embedding)

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve all the above.

Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

A student or team with excellent writing and video skills would be the ideal candidate for this project.

Deliverables
No deliverables exist for this project.
Mentorship

We have an open door policy and keep a whats app group live for all team quick asks or shares.

Team mandatory call once a week for brainstorming, deliverables, questions and updates.

VERY thorough asset package and sharefolder so interns have all the tools needed to create and implement.

team access and use of: Pics Art, Canva, Social bee and Microsoft 365

Mentorship is ongoing and great team culture. No micro managing. Need a self starter who is motivated and eager to produce a quality in line with the owners visions.

About the company

Company
Niagara Falls, Ontario, Canada
2 - 10 employees
Education, Business services, Hospital, health, wellness & medical, Individual & family services, Public relations & communications

Hip United is a digital network made up of holistic health-supportive resources that, through a self-serve, a la carte menu, members can access wellness options and tools that are intended for all lives. Our health-in-progress mission means that we recognize the barriers faced in healthcare globally and acknowledge that striving towards wholeness is the number one way to combat problems at the surface level before they accumulate into larger issues.

Hip United is the 1st VIRTUAL WELLNESS HOLISTIC DIRECTORY featuring its turnkey digital rolodex of tools and services, providing users with vetted, professional resources in support of a Health in Progress for all lives! HIP also invites the educators and experts to host their services, products and educational tools to amplify their businesses and support the well-being of those seeking solutions around the world.