The Goal

Climate change affects current and future generations; adaptation and risk mitigation is necessary. In 2019 we set out to research how software can help deal with the impacts.

We have 3 (WordPress-created) websites that support our climate change project and we would like to promote better on search engines:

1. https://fight.climatechange.ca/ (our main climate change research)

2. http://www.deploy.solutions (our public website)

3. http://thanks.deploy.solutions (our thank you website)

We are looking for students to help us with SEO optimization on the website content of any ONE of these sites (or one site per team, if you like) and improve our positioning.

- Pick a site and review our content, themes, & site structure

- Create and document the SEO Strategy

- Conduct keyword research and analysis and use SEO guidelines to optimize content and keywords

- Review our current WordPress website (content, backlinks, sitemaps, etc.) and suggest specific SEO updates for our websites/pages

• A strategy document that outlines the Search Engine Optimisation (SEO) requirements and keywords to ensure the chosen website appears on the first page of Google for relevant keywords including on-page SEO and off-page SEO.
• Evaluating ways to drive more traffic to the chosen website
• Keyword analysis to determine relevant search terms
• Specific guidance on the keyword/content/structure updates required to achieve the strategy and improve SEO results

We will avail ourselves to meeting with students participating in this study once a week or two, or as necessary to provide guidance and suggested research.