Digital Marketing and Communications for Social Impact Network Web App

Closed
Katamundi
Irvine, California, United States
Yvette Hwee
CEO
(2)
3
Project
Academic experience
100 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Marketing strategy
Skills
growth strategies social media canva (software) google sheets graphic design organizational branding marketing content strategy content creation marketing strategies
Details

Katamundi is a social impact movement for K-8th graders looking to make a positive difference in the world through service-learning and volunteerism. We are launching our Phase 1 social impact network as a mobile-optimized web app in early 2021.

In this project, student teams may collaborate with Katamundi’s marketing and communications team on the following:

  • COMMUNICATIONS: Brainstorm and develop content strategy across social media platforms to build community, user base, and brand awareness.
  • COMMUNICATIONS: Execute content strategy by writing and creating engaging content for each social media channel.
  • COMMUNICATIONS: Create content for the company blog to build public awareness of the organizational brand, values, and work.
  • COMMUNICATIONS: Directly communicate with community members across social media channels to increase community engagement, user base, and brand awareness.
  • COMMUNICATIONS: Work on creating earned media via public relations
  • MARKETING: Develop and implement guerrilla marketing strategies and viral, word-of-mouth growth strategies to grow the user base and raise brand awareness.
  • MARKETING: Develop ad campaigns on select social media platforms to 1) increase the user base of the web app and 2) build our social media communities.

Candidate Requirements: We are looking for student-teams and individuals who have the following skills and experience:

  • MUST HAVE: Strong writing skills to create on-trend, relevant, and engaging content.
  • MUST HAVE: Strong people skills that support engagement with social media community members.
  • NICE TO HAVE: Experience with Google Docs, Google Sheets, and Google Drive
  • NICE TO HAVE: Strong graphic design skills and have experience using Canva, Adobe Photoshop, Adobe Illustrator, and other graphic design software.

Required Agreements:

  • Internship Agreement

Motivation:

To be successful on our team, you must believe in the potential of children, in Katamundi, and in yourself to be a changemaker.

Katamundi is social impact for youth. We are the dreamers, the explorers, and the revolutionaries who take action against the status quo to make a positive difference in our communities. We believe that our children hold the power to change lives for the better by catapulting social good around the world.

Our ambitious goal? To enable more than 10 million K-8th graders to do more and be more by dreaming BIG. Are you ready to join Katamundi and make a difference in the world with us?

Deliverables
No deliverables exist for this project.

About the company

Company
Irvine, California, United States
2 - 10 employees
Unknown industries

Katamundi is a social impact movement for K-6th graders looking to make a positive difference in the world through service-learning and volunteerism.