The main goal of this project is to assess the marketability of the calcium carbonate byproduct from the CO2 removal and conversion process in the agriculture soil industry. The aim is to determine its potential applications, evaluate its economic viability, and develop effective marketing strategies to target the audience and promote the product successfully.

1. Research agricultural applications: Students should investigate the various applications of calcium carbonate in agriculture. This includes studying its potential benefits for soil pH adjustment, nutrient availability, soil structure improvement, or as a liming agent. They need to assess the compatibility of calcium carbonate with different crops, soil types, and farming practices.
2. Conduct market analysis: Students should analyze the current market demand for soil amendments, such as calcium carbonate, in the agriculture industry. This involves researching market trends, assessing the size of the target market, identifying potential competitors, and understanding the pricing and distribution dynamics of similar products.
3. Evaluate product quality: It is crucial to assess the quality and purity of the calcium carbonate byproduct generated by the CarbonSorber technology. Students should analyze its chemical composition, particle size, and other relevant characteristics to determine if it meets industry standards and requirements. They may need to compare it with existing commercial sources of calcium carbonate.
4. Determine economic viability: Students need to evaluate the economic viability of the calcium carbonate byproduct. This includes assessing the cost of production, processing, and distribution. They should analyze potential revenue streams, pricing strategies, and profit margins. Additionally, students should consider any additional costs associated with marketing, certification, or regulatory compliance.
5. Identify target audience and marketing strategies: Students should identify the target audience within the agriculture soil industry. This may include farmers, agricultural cooperatives, or agricultural product distributors. They need to understand the specific needs, preferences, and challenges of the target audience and develop marketing strategies to effectively promote the benefits and value of the calcium carbonate byproduct. This could involve market segmentation, developing promotional materials, establishing partnerships, or participating in relevant industry events.
6. Assess regulatory and certification requirements: Students should research and understand the regulatory and certification requirements related to the use of calcium carbonate in agriculture. They need to identify any permits, standards, or certifications that may be necessary to market the product effectively and ensure compliance with relevant regulations.
7. Create a marketing plan: Based on their research and analysis, students should develop a comprehensive marketing plan for the calcium carbonate byproduct. The plan should outline the target audience, pricing strategies, distribution channels, promotional activities, and key messages. It should also consider sustainability aspects, such as emphasizing the environmental benefits of using a byproduct from CO2 removal.

Students will work closely with CEO, Michael who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.