We want students to perform analysis and to deliver insights and recommendations to provide value to our organization in addressing current challenges.

Areas of focus :

• Creation of a complete business plan for product or service.
• Development of a new market entry strategy.
• Development of a social media campaign and assistance with content creation.
• Design of a marketing plan.
• Performance of a detailed competitive analysis.
• Development of product/service costing models.
• Identification of business models and new opportunities.

• Will provide relevant information/data as needed for the project.
• Will provide an opportunity for students to present their work and receive feedback.
• Be available for at least 2 follow-up meetings with the students to monitor progress, clarify doubts, and answer questions.
• Will provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address students’ questions as well as periodic messages over the duration of the project.
• Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.