SEO and Social Media Strategy
Project scope
Categories
Communications Marketing strategy MediaSkills
search engine optimization digital marketing google analytics social media strategy social media content keyword research social media marketingOur team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
- Keyword analysis to determine relevant search terms to our organization
- A strategy document to outline:
- Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Social media requirements to increase the number of followers/likes and share
- Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
- Creating engaging content for prominent media websites
- Working with tools and programs such as Wix, Canva
We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:
- Being the top-ranked result for the keywords 'air compressor services'
This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
We recently switched to Wix and are looking for a driven team or person to develop our SEO and social media strategy. A current list of keywords will be provided as well as our Google analytics.
Support will be available as needed. Transparency and communication will be clear.
About the company
Providing Excellent Air Compressor Services in Southern Ontario Selling Premium Air Compressors and Nitrogen Generators