The main goal for the project is to build a competitive landscape for https://TrustNet.site and provide an analysis of the competitors. This analysis will then be used to create a market expansion report for the company and its products. This will involve several different steps for the learners, including:

- Researching and identifying direct and indirect competitors in the government funding industry.

- Analyzing the strengths, weaknesses, opportunities, and threats of each identified competitor.

- Analyzing the different categories of users (Indigenous, women entrepreneurs, SME etc) and their behaviours to connect with government funding

- Creating a detailed report on the competitive landscape and providing recommendations for TrustNet's market expansion based on the analysis.

By the end of the project, learners should complete the following tasks:

- A comprehensive list of direct and indirect competitors in the government funding industry.

- SWOT analysis for each identified competitor.

- A detailed report on the competitive landscape with recommendations for TrustNet's market expansion.

Final deliverables should include:

- A well-structured market expansion report for TrustNet along with recommendations for the User profiles who can be targetted for expansion and/or new product launch opportunities

- Visual representations of the competitive landscape including analysis of the users

Access to all company resources for successful completion of the project including paid accounts, social media analytics along with oversight from the Operations lead