Become Student Brand Ambassadors (Marketing) for new app on sustainability (1)
Project scope
Categories
Communications Market research Product or service launch Marketing strategySkills
marketing strategies thermostat greenhouse gas communication marketing energy consumption business development furnaces sales hvacPositions available: 2
Luta app is a new tool for Canadians in the battle against climate change. Luta app provides a simple data-driven way to measure the impact of energy usage in your home and in your vehicle. It then helps you take appropriate action to mitigate your GHG emissions and costs.
Luta measures the energy use and greenhouse gas emissions from furnaces, AC units and vehicles. Users of the app can answer a few questions about their HVAC unit or car, then get an instant report that provides them with an estimate of potential reduction of emissions and costs.
The user can be also connected to a local home professional for a free consultation, or book a test drive at a local dealer through the app. Luta will also provide deals and promotions on eco-friendly products, such as; smart thermostats, energy-efficient TVs, electric scooters etc.
The organization is aiming to promote the app across Canada and is looking to enrol 2 Student Brand Ambassadors from the sales and marketing field.
The primary focus of the Student Brand Ambassadors will be:
- Participate in marketing strategy to promote the Luta app and the Luta store.
- Strengthen the social media presence of the app.
- Participate in strategy discussion with the Luta Team.
- Enrol and lead a team of student volunteers across institutes in Canada.
Our goal at the end of this experience is:
To promote the app and grow the number of app users.
We will plan to communicate with our virtual intern using these communication tools: Riipen messaging, email, Zoom calls
Benefits for the students:
- Exposure on the Luta Website (picture and brief resume profile)
- Opportunity to lead a team of student volunteers recruited by them
- Mentorship from the Luta leadership
- Experience letter
- Recommendation letter
- Opportunity to be part of the Luta Team
Primary contact: Gaurav Aggarwal - Business Development Manager
Secondary contact: Atul Mahajan - CEO
The Luta team strives to be always available to the students for supervision and mentorship.
About the company
FVES was created with a goal to customize energy solutions to the needs of our clients, you, the energy users.
While the traditional way of sourcing your energy needs from the Utilities is still relevant, there are technology and energy policy enabled initiatives that FVES can leverage to assist you, our clients and provide; reduced energy costs and resiliency for your operations. FVES is all about forming your own energy solutions and FVES will be glad to help you our clients, with that mission.