The main goal for the project is to evaluate the market, industry dynamics, competitors, and regulatory requirements to develop a plan for implementing proposals and product modifications for Wouessi Inc. This will involve several different steps for the learners, including:

- Conducting market research to understand the industry dynamics, competitors, and buyers’ decision-making and purchasing behavior.

- Evaluating risks and opportunities for the company.

- Exploring regulatory requirements such as import/export issues, work permits, product modifications, and necessary regulatory approvals.

- Exploring distribution channel opportunities for the company's digital solutions.

- Developing a plan to implement proposals including product modifications and approvals, business registrations, product promotions, distribution costs, and financial analysis.

By the end of the project, learners should complete the following tasks:

- Comprehensive market research report including industry dynamics, competitor analysis, and buyer behavior.

- Risk and opportunity assessment report.

- Regulatory requirements report and plan for compliance.

- Distribution channel opportunities report.

- Detailed plan for implementing proposals including product modifications, business registrations, product promotions, distribution costs, and financial analysis.

Final deliverables should include:

- All research materials and reports.

- A detailed implementation plan for the proposals.

Focus the project scope

Flexibility

Provide learning value

Keep in mind learner abilities

Staff time, access to tools and technology, and access to data.