PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

ZypChicks' wants to both improve and increase our online presence through the improved SEO.

We also would like to maximize our May campaign for WINhouse women's shelter where we donate 20% of all sales to this community cause. We would like to be able raise $2000 this year and increase awareness of domestic violence

ZypChicks is a small family-led hemp business. We are in the hemp business because it aligns with our values. Hemp is a local superfood -- good for you. Hemp is also a low input crop, sequestering more CO2 than the equivalent forested acreage -- good for the environment. We try to be inclusive foodies, and all our products are gluten free, nut free, nonGMO, and vegan! Along with this, we have a zero-waste manufacturing process and use compostable and recycled packaging. ZypChicks is a company that gives back to the community. This year, we have donated to women's shelters, pet rescues, homeless shelters, food banks, and our current campaign is for Nekem, an indigenous-led organization, helping the houseless and those with mental health issues and addictions. ZypChicks believes in what we do, and we believe in having fun along the way!

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• run a a full site audit report on www.zypchicks.com for SEO -- eg redirection, crawlers, meta data issues etc
• review of site content and structute
• technical advice on website development: for example redirects, error pages etc
• adapt website to improve our users' experience ie content development
• management of online business
• create a campaign strategy
• create multi-media (Twitter, FaceBook, TikTok, Instagram) May campaign for WINhouse
• create blog posts and e-newletters on the issues of domestic violence and our our campaign to raise funds for WINhouse
• direct donate button or link for WINhouse or local women's shelter on our website
• generate ideas for additional activities to bolster the campaign

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

• SEO management & analysis
• Creating web & social media content focussed on the May campaign

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• More traffic to our website
• 20-40 social media posts, blogs, and emails
• Creation of a campaign strategy
• Reaching the goal of increased donations to WINhouse
• Direct donate button or link for WINhouse or local women's shelter on our website

IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: EN

All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. / Tous les projets commenceront selon le principe du premier arrivé, premier servi, à quelles cohortes êtes-vous + votre équipe CAPABLE de participer ? Veuillez énumérer tout ce qui s'applique. Veuillez noter que la flexibilité sera la clé pour nous assurer que nous sommes en mesure de sécuriser une équipe d'étudiants pour votre projet.

• February 21 cohort

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]:

• 70 hrs

WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête.

• 3

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Michelle Zyp

EMAIL ADDRESS/ADRESSE E-MAIL: zypchicks@gmail.com