Agora Tutoring - Copywrite & Social Media Standards Guide
Project scope
Categories
Branding & style guides Communications Copy writing Social media marketingSkills
effective communication ethical standards and conduct target audience negative feedback professionalism communication copywriting content creation information privacy social media managementMain Objective
The primary objective of this project is for students to design a comprehensive Social Media Standards Guide and create the copy for Agora Tutoring's social media landing pages. This will ensure brand consistency, professionalism, and effective communication across all platforms.
Project Goal
The goal is to produce a detailed Social Media Standards Guide and compelling, consistent copy for Agora Tutoring’s social media landing pages. The guide will outline best practices for content creation, engagement strategies, and brand voice, while the copy will reflect the company’s mission and appeal to its target audience on platforms like Facebook, Instagram, LinkedIn, and Twitter.
Project Activities
- Research Best Practices: Investigate and document social media best practices relevant to education and tutoring services.
- Define Brand Voice and Messaging: Collaborate with Agora Tutoring’s team to define a consistent brand voice that reflects the company’s mission and vision across all platforms.
- Develop Content Guidelines: Create guidelines for content types that should be shared or avoided.
- Establish Posting Standards: Define rules for the frequency, timing, and formats of posts, including guidelines for visuals, hashtags, and captions.
- Engagement Protocols: Outline strategies for engaging with followers, managing comments, and handling crises or negative feedback.
- Create Platform-Specific Copy: Write engaging and SEO-optimized copy for the landing pages of each social media platform, ensuring it resonates with Agora Tutoring’s target audience.
- Compliance and Ethics: Ensure that all content adheres to legal and ethical standards, including data privacy and respectful communication.
Deliverables
- Social Media Standards Guide: A comprehensive document that includes all guidelines for social media management.
- Landing Page Copy: Professionally crafted copy for Facebook, Instagram, LinkedIn, and Twitter that aligns with Agora Tutoring’s brand voice and strategic goals.
- Templates and Examples: Templates for posts, story formats, and sample responses.
- Training Materials: Brief instructional materials or videos on how to implement the guide and use the copy effectively.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Quality educationAbout the company
Executive Summary:
Agora Tutoring is an online marketplace akin to Kijiji, equipped with a map function similar to Uber, specializing in connecting students with local tutors for in-person educational sessions.
Company Overview:
Agora Tutoring is an online dedicated platform that connects students with local tutors for in-person educational sessions. By focusing exclusively on face-to-face interactions, Agora Tutoring aims to foster a more personalized and effective learning experience. The platform serves as a bridge between students seeking tailored educational support and independent tutors looking for meaningful teaching opportunities in their local areas.
Services:
Agora Tutoring provides a user-friendly web platform where students can search for and connect with tutors across a variety of subjects and educational levels. The service is designed to facilitate in-person tutoring engagements, enabling direct interaction and hands-on learning that virtual platforms cannot replicate.
Business Model:
Agora operates on a subscription-based model where users pay a monthly fee to access the platform and connect with tutors. Tutors, as independent contractors, set their own rates and schedules by connecting through Agora Tutoring. This model ensures a steady revenue stream for the platform while also providing tutors with a consistent flow of potential students.
Target Market:
The platform primarily targets students at all academic levels who prefer or require in-person tutoring to achieve their educational goals. This includes K-12 students, college students, and adult learners seeking professional development or personal enrichment in specific subjects. Parents looking for reliable and accessible tutors for their children are also a key demographic.
Strategic Goals:
Agora Tutoring aims to become the leading provider of in-person tutoring services within local communities. Strategic objectives include expanding its user base, increasing the number of tutors on the platform, and enhancing the overall user experience with features that make scheduling and session management more efficient for both students and tutors.
Competitive Advantage:
Agora Tutoring’s commitment to exclusively in-person tutoring sessions sets it apart in an era where virtual platforms are prevalent. This focus on local, face-to-face interactions not only improves learning outcomes but also builds a sense of community and trust among users. Additionally, the subscription model offers users unlimited access to potential tutoring, providing flexibility and value that single-session fees cannot match.