The main goal for the project is to create a disruptive digital presence for DFENERGEY that captivates and engages potential consumers, drives brand awareness, and fosters a community of brand advocates, leading up to and beyond the September 1st launch.

This will involve several different steps for the students, including:

- Work with understand and analyze the designated target audience of DFENERGY.

- Developing a digital marketing strategy that utilizes disruptive tactics to capture attention.

- Creating engaging content for social media and digital platforms.

- Implementing AI-driven solutions for customer engagement and product promotion.

- Measuring and analyzing the effectiveness of the pre-launch campaign.

- Collaborating with tech universities to leverage cutting-edge AI applications for marketing strategies.

By the end of the project, students should complete the following list of activities:

- A comprehensive market analysis report outlining the target audience and their preferences.

- A disruptive digital marketing strategy that includes innovative tactics to capture attention.

- Engaging content for social media and digital platforms that aligns with the brand's image and message.

- Implementation of AI-driven solutions for customer engagement and product promotion.

- A detailed report measuring and analyzing the effectiveness of the pre-launch campaign.

- Collaboration with tech universities to leverage cutting-edge AI applications for marketing strategies.

Final deliverables:

- A detailed report outlining the entire pre-launch campaign strategy and its effectiveness.

- A presentation showcasing the digital presence created for DFENERGY and the impact on brand awareness.

- Recommendations for future marketing strategies based on the insights and data gathered during the pre-launch campaign.

Students have full support of DANSFARAROOT , media content technology and existing data and market research and full access to CEO Founder and CEO, Dan Kaye with the goal to recommend and create guerrilla marketing tactics, DFENERGY that will not just be launched; it will burst onto the scene, capturing the imagination and energy of your target audience. Let’s make DFENERGY the buzzword of the digital world by September 1st.