Market Expansion Strategy for Prevail Activations

Open
Operations Director
(12)
4
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Lead generation Sales strategy Marketing strategy
Skills
strategic planning promotional strategies management
Details

Prevail Activations, a division of Prevail Media Group, is seeking to expand its market reach beyond its current clientele in Ontario. The goal is to establish connections with potential clients in Western Canada and the United States, thereby broadening its geographical footprint and client base. This project involves researching potential leads, identifying key industry players, and executing outreach. The team will analyze the campaigns and make adjustments according to responses and behavior to further rdevelop a strategic plan for market entry. The project will also explore potential partnerships and promotional strategies that align with Prevail Activations' brand and objectives.

Deliverables

The deliverables for this project include a full and updated list of a comprehensive contact list for new leads, the construction of an approved script and tracking of all outreach to potential clients. Additionally, a presentation summarizing key findings and recommendations will be prepared for Prevail Activations' management team.

Mentorship
Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Canada
11 - 50 employees
Entertainment, Events services, Marketing & advertising, Media & production
Representation
Small Business Community-Focused

Prevail Media Group is a dynamic collective of entrepreneurs working to provide our clients with innovative arts and entertainment opportunities. We offer media production & innovative content services for our music industry clients and interactive art installations for our events clients.

Our core values are: connected, disruptive, genuine, perseverant, & visionary.
www.prevailactivations.com
www.prevailmg.com
www.rnrbnb.ca
www.letsrewind.ca