Podcast Business Research
Project scope
Categories
Communications Market research Operations Project management Product or service launchSkills
feasibility studies target audience planning podcasting branding research program developmentPodcasting is a rapidly growing content medium with a highly localized consumership. The Starfish Canada is exploring opportunities in the podcast sector and looking for students with business research background to help us navigate the feasibility of launching a podcast. Successful applicants will be working with our team on planning and potentially implementing their research for eight weeks, producing and presenting a feasibility report to our staff.
Positions available: Up to 3 (individual or team)
Timeline: 2-3 months (between June-August)
Students will accomplish the following:
- Conduct business research on the podcast program, including target audience, budget, branding and advertising opportunities.
- Conduct informational interviews with The Starfish Canada community to understand what would entice them to listen to our podcast
- Propose a structure and format of the podcast, including the length, style, scripts and setup
- Identify potential partnerships for the podcast (both who would speak and who might be interested in advertising with us considering we are a new podcast)
- Provide guidance on any other potential implications required for podcasting, including legal considerations and distribution methods.
If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.
A student or team with business research or program development skills would be the ideal candidate(s) for this project.
Teams will be working with the Starfish Canada's board of directors and team leads on the podcast business research project. Minimum of five hours of mentorship to each team.
About the company
Since 2010, we have inspired young Canadians to take leadership roles in their communities and to celebrate their peers contributing in the environmentalism movement. // Depuis 2010, nous avons inspiré des jeunes Canadiens à prendre des positions de leader dans leurs communautés et à célébrer leurs pairs contribuant au mouvement environnementaliste.
The Starfish Canada celebrates young environmental leaders by connecting them with a platform for storytelling and a community of change-makers. // The Starfish Canada célèbre les jeunes leaders de l'environnement en les connectant à une plate-forme de narration et à une communauté de décideurs.