Innovate Landfill Solution Canada is seeking to enhance its sales strategy and revenue model for its innovative waste management solution, RE-CUP. The project aims to analyze current market trends and develop a comprehensive plan to optimize pricing, sales channels, and customer acquisition strategies. By leveraging classroom knowledge in business and sales, learners will focus on crafting a market-ready strategy that aligns with sustainable growth objectives. The project involves researching competitor strategies, identifying potential customer segments, and evaluating the effectiveness of current sales tactics. The ultimate goal is to refine the sales approach to increase market penetration and revenue generation for RE-CUP.

The project will culminate in a detailed report and presentation outlining a refined sales strategy and revenue model for RE-CUP. Deliverables include an analysis of market trends, a proposed pricing strategy, recommendations for sales channels, and a customer acquisition plan. The team will also provide a SWOT analysis to support their recommendations, ensuring a comprehensive approach to driving sustainable growth.