The main goal for the project is to take Cross-Checks Background Reporting Inc.'s social media presence to the next level in order to drive traffic to their pages. This will involve improving search engine optimization and creating an optimal schedule for social media posts to be uploaded.

• Researching keywords to determine the most relevant terms that our customers search for.
• Researching Search Engine Optimization requirements for us to rank on the first page of Google.
• Constructing a content calendar to upload social media content for the maximum possible traffic.
• Creating social media content using the most efficient keywords for our target audience while following the content calendar.

• Our brand book to guide social media content design.
• Staff time as needed
• Information regarding our target audience
• Access to tools and technology