The goal of this project is to provide comprehensive training in relevant domains, encompassing marketing-oriented web design, search engine marketing, social media marketing, and more. Students will evaluate the partner's website design, integrate web traffic data, and furnish an exhaustive web audit report with actionable recommendations to enhance the website's conversion rate. Each student group will present a digital advertising campaign proposal, encompassing the selection of advertising channels, allocation of budgets, configuration of keywords and target audiences, bidding strategies, and detailed advertising design settings. The business partner, Ziga Inc., will choose one group's proposal, and the selected group will collaborate with the company to execute the plan. It is important to note that students will not be responsible for creating ad content for the business partner. The partner will be tasked with producing the necessary ad content, while the students' contribution will primarily involve campaign organization, configuration, and execution.

By the end of the project, students should demonstrate:

- Understanding of relevant digital marketing domains, such as web design, search engine marketing, and social media marketing.

- Ability to evaluate a website design and integrate web traffic data.

- Ability to furnish an exhaustive web audit report with actionable recommendations to enhance the website's conversion rate.

- Ability to present a digital advertising campaign proposal, encompassing the selection of advertising channels, allocation of budgets, configuration of keywords and target audiences, bidding strategies, and detailed advertising design settings.

- Ability to collaborate with the company to execute the plan.

Final deliverables should include:

- An exhaustive web audit report with actionable recommendations to enhance the website's conversion rate.

- A digital advertising campaign proposal, encompassing the selection of advertising channels, allocation of budgets, configuration of keywords and target audiences, bidding strategies, and detailed advertising design settings.

- A presentation of the digital advertising campaign proposal.

I will offer:

• Guidance and resources,
• Maintain regular communication, to address any questions or concerns set milestones,
• Provide constructive feedback
• Offer long term support
• Monitor the learners progress
• Offer Bonus for exceptional work.