User Experience (UX) Upgrade Project
Closed
Markham, Ontario, Canada
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level
Project scope
Categories
Product management Communications Market research Competitive analysis Market expansionSkills
user research behavioral analytics user flows prioritization user experience (ux) email marketing research- User Experience - It's always user being first: Beyond solving our user issues, we are trying to create an elevated experience to not only serve but anticipate their needs and created delighted experience
- The feature sets we deliver need to create a sense of value, thereby retaining them. We plan on understanding their base level and figure out how to create thoughtful features for retention purpose.
- Analyze user behavior, actions, and churn metrics. We want to create valuable user flows that give them a reason for coming back.
- Deliverable 1: Assemble and coordinate with cross-functional teams to determine features that are the highest impact. This will be a prioritization scoring exercise where we stack rank the features based on impact, effort, and risk
- Deliverable 2: We will need to lead 5 user interviews to understand behavior, and encourage feedback to shape the app. We will conduct 30 minute interviews with 5 power users. You will be asked to devise the list of questions, and analyze the answers, and synthesize results
- Deliverable 3: Conduct deep dives and competitor research to determine how to innovate our own product features. Select 3 main competitors and conduct a Strengths, Weakness, Opportunities and Threats analysis to be put into a presentation
- Deliverable 4: Create a vision of the app by coming up withh product positioning and messaging that actively solves the pain points of our users. We will use these in our email marketing
- You dictate your own adventure and learning. We want to help you create your future and ensure your education is long-term focused
- Weekly touch points with the founder alongside experienced full-stack product advisers
About the company
Company
We are looking to create a tool that allows brands and agencies save online ads from TikTok and Facebook Ad Library onto our platform. Easily keep your ads organized by themed boards, and categorized in folders.
Portals
Vancouver, British Columbia, Canada
Vancouver, British Columbia, Canada