Project or Internship - Membership Analysis & Restructuring
Project scope
Categories
Market research Operations Product or service launch Marketing strategySkills
competitive analysis sales & marketing business strategy marketing strategy researchPositions available: 2-3 (individual or as a team)
This year, we have changed our membership to The Starfish Canada from a $5 lifetime membership to a $10 annual fee. To date, we have not hit our targets for annual membership and would like a project or intern to help us refine and revisit this process to ensure we set an appropriate target for next year.
The intern or team will:
- Learn the functionality of the CRM system that administers our organization, Keela (keela.co)
- Through conversations with our team, determine what are products and/or services we can offer our membership to ensure we continuously provide them with great value (this can include current products/services or new ones, like a magazine)
- Determine how to best set up this process within our systems (as automated as possible)
Supports for the intern or team include:
- Mentorship and guidance from multiple team members of The Starfish Canada
- Access to leadership team members for informational interviews
This is intended to be an analysis of our current work in addition to implementing those recommendations. We believe in learning by doing - a simple recommendations document or presentation will not suffice.
Since our CRM contains confidential information about our funding and the contact information of our community, the intern or team will be asked to sign a confidentiality agreement and will be given @thestarfish.ca email addresses for the duration of their time with us.
About the company
Since 2010, we have inspired young Canadians to take leadership roles in their communities and to celebrate their peers contributing in the environmentalism movement. // Depuis 2010, nous avons inspiré des jeunes Canadiens à prendre des positions de leader dans leurs communautés et à célébrer leurs pairs contribuant au mouvement environnementaliste.
The Starfish Canada celebrates young environmental leaders by connecting them with a platform for storytelling and a community of change-makers. // The Starfish Canada célèbre les jeunes leaders de l'environnement en les connectant à une plate-forme de narration et à une communauté de décideurs.