HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?

2

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT:

70 hours

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
• Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.
• Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviors of our target customers; develop a pricing strategy; identify expansion opportunities; identity key messaging for (new product or service).
• Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
• SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.

IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français)

English

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:

• Chun Yu, CEO

We will plan to communicate with our virtual intern(s) using these communication tools: (Riipen messaging, company Slack, email)

I will meet with the students twice a week to discuss the details

I will provide the tools for marketing research