School Engagement Strategy for Colour Me Christmas
Project scope
Categories
Communications Market research Public relations Event planning Marketing strategySkills
client-specific sales marketing research email marketing setting appointments community outreach educational outreach advertising strategyColour Me Christmas, a company specializing in festive educational experiences, aims to expand its reach by engaging with schools for speaking engagements, author tours, and workshops. The project involves developing a comprehensive strategy to secure meetings with school administrators and book these events. The goal is to create a structured approach that leverages existing classroom knowledge in marketing and communication. By understanding the needs of educational institutions and aligning them with Colour Me Christmas's offerings, the project will help the company establish a strong presence in the educational sector. The project will focus on crafting persuasive communication materials and identifying key decision-makers within schools.
- Analyze the current market for educational engagements.
- Develop a targeted outreach plan for school administrators.
- Create persuasive communication materials tailored to school needs.
- Identify and prioritize potential schools for engagement.
The project will result in a detailed engagement strategy document that outlines the steps to secure meetings with school administrators and book events. Additionally, the team will produce a set of communication materials, including email templates and presentation slides, designed to effectively convey Colour Me Christmas's offerings to schools.
- Engagement strategy document.
- Email templates for outreach.
- Presentation slides for meetings.
- List of prioritized schools for engagement.
-Booked meetings with school administrators, superintendents or other decision makers
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Colour Me Christmas is a social enterprise that focuses on celebrating diversity within the holiday season. We sell ethnic and international holiday home dรฉcor, childrenโs toys, publish holiday books, create diverse holiday content as well as provide a racially diverse Santa for your next event.
Our aim is to sell products that allow BIPOC individuals to feel included and celebrated during the holiday season because there is nothing worse than walking through the aisles of a store and not seeing yourself represented. Our products deliver joy through inclusion with a sprinkle of Christmas magic.
We are a social enterprise that gives back to pediatric healthcare in honour of the lifesaving care received by our infant son during his first Christmas.
We believe that Christmas can be for everyone because the holiday season represents JOY, COMMUNITY & IMPACT to us. It is not about religious dogma or exclusion. We understand that the Christmas season can feel isolating and stressful to many so we hope our presence can infuse a sense of happiness and belonging for all.
Currently the business is going through a PIVOT and we are aiming to focus more on our services than our products. We are also looking to change the name and rebrand to make it a more year round business.
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