Stop the Bleed: Social Media Campaign and Market Expansion Strategy

Open
Changes Interactive Training Group
Saskatoon, Saskatchewan, Canada
Merilee Morales
Merilee Morales She / Her
President
3
Project
Academic experience
100 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Competitive analysis Digital marketing Market expansion Social media marketing
Skills
competitive analysis business metrics performance metric marketing budgets marketing materials marketing social media campaigns mass-casualty incident management
Details

Canadian Interactive Training Facilitators has recently been approved by the US Department of Defense to provide the Stop the Bleed training program in Saskatchewan. This program aims to reduce deaths from blood loss during major emergencies such as industrial and farming accidents, explosions, and mass casualty events. The marketing materials and course content are already prepared. The project requires a team to develop a comprehensive social media campaign strategy to promote the program and create a market expansion report to identify potential growth opportunities for the company's training services. The goal is to increase awareness and enrollment in the Stop the Bleed program while exploring new markets for future expansion.

Deliverables
  • Selecting appropriate marketing goals
  • Aligning goals with on- and off-line marketing strategic campaigns. Campaigns broken down into least, medium and most expensive marketing budgets.
  • A detailed social media campaign strategy, including platform selection, content calender, engagement tactics, and performance metrics.
  • A market expansion report outlining potential new markets, competitive analysis, and strategic recommendations for growth.
  • Presentation of findings and strategies to Canadian Interactive Training Facilitators' management team.

Mentorship

We can provide multiple meetings to learners, as well as provide them with pre-written marketing materials, logos, products and training courses. We can provide any and all of these for students.

Supported causes
Good health and well-being

About the company

Company
Saskatoon, Saskatchewan, Canada
2 - 10 employees
Education, Individual & family services, Hospital, health, wellness & medical

We are a training company based in Saskatchewan offering first aid, EMS and human services courses. Merilee Morales, President and Chief Instructor is a veteran in the Emergency Medical Services, and has extensive industry experience in both training and first aid/prehospital care.

Mission:
We strive to enhance the way people learn: our mission is to provide innovative training solutions that combine essential skill-building with gamified, interactive experiences. We aim to create an environment where learning is not only effective but also enjoyable and motivating

Vision:
To revolutionize skill development by creating interactive, gamified training programs that equip individuals with the tools they need to succeed in a rapidly changing world."