EZO Systems Inc. is looking to enhance its customer experience and strategic positioning in the market.

The goal of this project is to develop comprehensive FAQs, write detailed support articles, create standardized fee templates, analyze competitors and potential crises, and design an effective referral program.

Key tasks include:

1. Setting Up the FAQ: Develop and organize a comprehensive Frequently Asked Questions (FAQ) section that addresses common inquiries and provides clear, concise answers to our users.
2. Writing Help Support Articles: Create detailed Help Support Articles that guide users through various features and functionalities of our platform, ensuring they have all the information needed to use our services effectively.
3. Creating Fees Templates and Analyzing Competitors: Design standardized fees templates for our services and conduct a thorough analysis of competitors’ fee structures to identify opportunities for differentiation and improvement.
4. Incident/Crisis Analysis and Response Preparation: Identify potential incidents or crises that may arise and develop well-considered responses to ensure we are prepared to address them promptly and effectively.
5. Competitors’ Referral Program Analysis and EZO’s Development: Analyze the referral programs of our competitors to identify best practices and design a compelling referral program for EZO that incentivizes user engagement and growth.

By addressing these areas, EZO aims to improve customer satisfaction, streamline support processes, and strengthen its competitive edge. This project provides an excellent opportunity for learners to apply their business acumen and strategic thinking skills to real-world challenges faced by a growing tech company.

The deliverables for this project will include:

• A comprehensive FAQ document.
• A series of support articles covering key aspects of EZO's products and services.
• Standardized fee templates for different service offerings.
• A detailed competitor analysis report.
• A fully designed referral program plan.

Students will primarily work with our COO, Jeff, who is highly available to provide support and guidance throughout the project. Jeff will be closely involved, offering mentorship and regular feedback to ensure that students have the resources and direction they need to succeed. This hands-on approach will enable students to gain valuable insights from an industry leader while contributing meaningfully to our initiatives.