The main goal for the project is to create a social media campaign consisting of 20 posts to drive awareness of the Toronto Concert Band's 10th-anniversary season finale concert in June 2024. The posts should include images, video, music, composer information, and motivational reasons for attending the concert.

This will involve several different steps for the students, including:

- Developing engaging and motivational content for the posts, highlighting the 10th-anniversary celebration and the reasons why people should attend the concert.

- Collaborating with the Toronto Concert Band to gather necessary images, videos, music, and composer information for the posts.

- Scheduling the posts to be published on various social media platforms.

By the end of the project, students should complete the following list of activities:

- content for the 20 social media posts with engaging and motivational images, video, music, and composer information.

- Scheduling publication of the posts on the designated social media platforms.

Final deliverables:

- Content including images, video, text, hashtags, links to concert purchases

- All source materials used in the posts, including images, videos, and music, in shared Google Drive docs/sheets/folders as needed by format

The owner of this project - Barnaby - is available for regular and unscheduled communication to quickly advance the project. We are keen to have this done as soon as possible for our upcoming concert.

As a business owner, Barnaby has worked with Riipen projects extensively over the last 6 months, and can offer lots of guidance, support, and coaching, as well as tools to facilitate work.