Where is our best opportunity(ies)?

Closed
RSRS
Toronto, Ontario, Canada
President
3
Project
Academic experience
60 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Communications Market research Product or service launch Marketing strategy
Skills
communication health administration medical records
Details

As a 24 year old company well steeped in medical record storage and patient record transfer, we have more recently been opting in patients to allow us to continue communicating with them regarding "information" concerning their ongoing healthcare management. The question is now: What else can we do for them? How can we monetize the relationship which until now has been a one-time transaction?

These are patients who have demonstrated some proactive and out-of-pocket behaviors as it pertains to their healthcare management. I would think that this puts them into a category of consumer that would be of great interest to many for-profit entities. Add to that the fact that we are aware of medical conditions for many of them (permission-based), and we become even more certain of an opportunity here.

Please help us figure out where those best opportunities are in enriching these relationships with current patients.

Deliverables
No deliverables exist for this project.

About the company

Company
Toronto, Ontario, Canada
51 - 200 employees
Business services, Consumer goods & services, Hospital, health, wellness & medical, Marketing & advertising

RSRS is a Canadian leader in record storage and scanning services. Started in 1997, RSRS began offering retiring and relocating physicians across Canada a way to ensure that their patient files were being compliantly retained following a practice closure or relocation. Over the years RSRS gained its reputation for compliant records disposition and now offers businesses in every sector, solutions for storing, scanning and managing their document flow.

RSRS offers hosted document management, enabling businesses to securely access their documents anytime from anywhere in the world.

RSRS also recently entered the space of data analytics, enabling companies to more effectively and strategically market to potential customers more meaningfully and without wastage.