TS Creative Consulting, together with three other established brands, is working on the introduction of an innovative concept in the golf industry and seeks support to successfully bring this concept/product offering to market. The project involves conducting a competitive analysis to understand the current landscape and identify potential competitors. Additionally, the team will identify and analyze the target market, focusing on demographics, preferences, and purchasing behaviors (note: we have existing data to enrich this). The goal is to develop a go-to-market (GTM) strategy that aligns with our vision and objectives. This strategy will directly influence our investment and funding approach, ensuring a well-supported market entry.

The project deliverables include a detailed competitive analysis report, identifying key competitors and market trends. Additionally, a comprehensive target market analysis will be provided, highlighting potential customer segments and their characteristics. The final deliverable is a strategic GTM plan, outlining marketing, sales, and distribution strategies. These deliverables will collectively inform our overall investment and funding strategy for the new golf concept.