The main goal of this project is to create an AI generated social media marketing strategy for DFEnergy, an award winning Canadian healthy ginseng energy shot launching January 2024 in Canada, U.S.A and China. This will involve several different steps for the students, including:

The primary objective of this 14-week capstone course is to equip University marketing students with advanced skills and strategic insights in leveraging AI for the development and execution of a comprehensive social media marketing strategy.

- Analyzing our existing dataset of users, products, and reviews.

- Developing an AI-powered social media marketing strategy.

- Optimizing the AI-powered strategy for maximum efficiency.

- Researching other variables that can improve the quality of the AI-generated strategy.

- Accounting for additional variables in the AI-generated strategy.

- Testing the developed strategy and making improvements based on additional data.

The focal point is the launch of Canadian made and award winning healthy nutrceutical DFEnergy to a global online market place, DFEnergy was awarded Canada's most innovative health product and DansFarmaroot ultimate goal with this co-op assignment is to create a data-driven, innovative, and impactful marketing campaign.

Learners will be addressing the challenge of effectively integrating artificial intelligence into every facet of the marketing process, from market analysis to content creation and campaign optimization.

The students will work with DansFarmaroot to help integrate and leverage AI tools to navigate social media marketing, ensuring the successful launch of DFEnergy. This includes Linkedin, YouTube Shorts, Instagram, FaceBook, Tik Tok and Discord

By the end of this co-op programme, learners are expected to achieve the following outcomes:

AI Integration Proficiency:

Gain a comprehensive understanding of how AI technologies can be seamlessly integrated into marketing strategies, allowing for more precise targeting and strategic decision-making.

Strategic Marketing Insights:

Develop the ability to extract actionable insights from AI-generated analytics, guiding the creation of a strategically sound social media marketing campaign.

Innovative Content Creation:

Acquire skills in crafting innovative and engaging content with the assistance of AI tools, ensuring that the marketing campaign for DFEnergy stands out in the competitive digital landscape.

Effective Influencer Collaboration:

Learn to identify, evaluate, and collaborate with influencers using AI-driven metrics, enhancing the effectiveness of influencer marketing in the campaign.

Data-Driven Campaign Planning:

Master the art of data-driven decision-making in the planning and execution of marketing campaigns, optimizing strategies for maximum impact.

Real-time Analytics Interpretation:

Understand how to interpret real-time analytics data to assess campaign performance, enabling learners to make informed adjustments and optimize outcomes. Students will have access to our database and all materials needed to achieve the data required.

Collaborative and Reflective Skills:

Cultivate collaboration skills through group projects, fostering teamwork and collective problem-solving. Encourage reflective thinking on the integration of AI in marketing practices.

Provide Comprehensive Information:

• Share detailed information about DFEnergy, including its formulation, benefits, and market positioning.
• Offer insights into the company's mission, vision, and values.

Engage with Students:

• Participate in sessions or webinars where students can interact with key stakeholders within DansFarmaRoot.
• Be available for Q&A sessions to address students' queries and provide real-world perspectives.

Data Sharing:

• Share relevant data related to past financial performance, market research, and sales projections.
• Provide access to any existing reports or studies that can aid students in their analysis.

Access to Decision-Makers:

• Arrange virtual or in-person meetings with decision-makers within DansFarmaRoot.
• Allow students to interview key personnel for a deeper understanding of the company's goals.

Branding Support:

• Share branding guidelines and materials that students can use for creating marketing and branding strategies.
• Offer feedback on proposed branding initiatives.

Networking Opportunities:

• Facilitate connections with professionals in the industry, potential investors, or mentors who can provide valuable insights.
• Encourage participation in relevant industry events or conferences.

Communication: Students will have 7 day a week access to the owner, founder Daniel Kaye.

Mentorship

• Offer mentorship opportunities by connecting students with experienced professionals within DansFarmaRoot for guidance and insights.

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