PROJECT SCOPE

1) Project description: forecast matches between influencer, consumers, and brands. We are looking for models to predict best influencer, consumer buying behavior and best marketing mix to sell client products to each buyer type, as well as produces reports and keep track of purchase records by day, week, month, year, lifetime. To determine winner of contest based on purchases and other crater

2) Data Description: Build a database that keeps and updates a personality profile on our clients, influencers, and products (brands) that tracks their core behavioral preferences, values, activities, interests, and opinions with the following goals:

1. Match clients with brands and influencers for marketing purposes.

2. Serve them marketing messages that meet their marketing profile (receptiveness to advertising, brand characteristics, deals, promotion, company image,) their preferred communication style (visuals, specifics, reasoning, appealing, challenging)

3. Their purchasing attitudes

4. Purchasing drivers

5. Use AI & machine learning to tighten the selection process of marketing message, communication style, purchasing attitudes, drivers, products pitches and who is, how are the pitches being deliver.

6. We need this system to deliver the messages wherever the member is on our platform.

7. We want the data base to keep a record of all of the client action including purchases, activities posts, and whatever else they do on an off the sites that can be captured.

3) Technology Description: We can provide access to the platforms we want them to use by start date. We have 2 WordPress sites, a custom site and 3 NetSuite sites with a NetSuite as our backend hosted on aws servers.

We can meet with them as many time necessary and success will mean employment opportunities for the students