The main goal for the project is to conduct in-depth market research to help SustainErgy Group develop a comprehensive business plan that will enable them to work more efficiently with government and private sectors. This will involve several different steps for the students, including:

- Conducting thorough market research to identify potential clients and understand their needs and preferences.

- Analyzing the competitive landscape to identify key players and their strategies.

- Identifying opportunities for SustainErgy Group to differentiate themselves in the market.

- Developing a comprehensive business plan that outlines the company's goals, target market, marketing strategy, and financial projections.

- Collaborating with the company's team to understand their operations and identify areas for improvement.

By the end of the project, students should complete the following list of activities:

- A detailed market research report outlining potential clients, competitive analysis, and market opportunities.

- A comprehensive business plan that includes the company's goals, target market, marketing strategy, and financial projections.

- Recommendations for areas of improvement and differentiation for SustainErgy Group.

Final deliverables:

- A final report including the market research findings and the comprehensive business plan.

- A presentation explaining the research, analysis, and recommendations to the company's team.

We will provide in-house virtual mentoring and calls along with active feedback, we do have a base started - but it will need to be filled in with much more in-depth well researched market information.