One Iota Performance is developing a software platform that helps individuals and teams consistently improve and achieve their performance and wellness potential. We currently have a rough understanding of the competitive landscape we are entering but want to develop a more thorough understanding through a competitor analysis to understand the strengths and weaknesses of our product. As part of this work, we also want to conduct customer research to gain an understanding of the various customer personas that we are targeting. 

The main focus of this project is the following: 

• Complete customer research to develop basic customer personas that our products will be most relevant for.
• Identify a list of core competitors in our industry 
• Identify strengths and weaknesses of each competitor product (including our own)
• Summarize the results, highlighting gaps or competitive advantages that can be relied on in our marketing efforts when targeting the defined customer personas.

The exact tasks required to complete the project will be up to the student and can be adapted as needed. The general tasks will include: 

• Customer research to understand customer pain points and barriers to accessing provided solutions
• Research into alternative solutions/products in our industry 
• Comparative analysis of the alternative solutions against our own

The final deliverables will be: 

• Basic Customer personas + research notes
• Competitor analysis + analysis summary

Those working on our project will connect directly with our founding team for guidance throughout the project. We will support you in:

• Understanding our products and services 
• Gaining a complete grasp of the scope and purpose of the project 
• Reviewing work to make improvements and adjustments.