The main goal for the project is to conduct comprehensive market research in heavy equipment and construction tools to provide valuable insights for Derental, a construction management platform connecting builders and heavy equipment suppliers. This will involve several different steps for the learners, including:

- Identifying key players in the heavy equipment and construction tools market.

- Analyzing market trends, including demand, pricing, and innovation.

- Assessing customer preferences and needs in heavy equipment and construction tools.

- Evaluating the competitive landscape and market opportunities for Derental.

By the end of the project, learners should complete the following tasks:

- Comprehensive report on key players, market trends, customer preferences, and competitive landscape in the heavy equipment and construction tools market.

- Recommendations for Derental based on the market research findings.

Final deliverables should include:

- A detailed report with data analysis, insights, and recommendations.

- Presentation summarizing the key findings and recommendations.

Our team will offer you product training and will offer assistance throughout your internship.

Team members will also be available in person in Montreal office to help with any challenges encountered to ensure a great learning opportunity.