The main goal for the project is to optimize Aview International's Google Analytics blog writing and attract more viewers to their website. This will involve several different steps for the learners, including:

- Analyzing the current blog content and website traffic using Google Analytics.

- Researching and identifying relevant keywords and topics for blog writing.

- Writing and optimizing blog content with the identified keywords and topics.

- Implementing SEO best practices to improve website visibility and attract more viewers.

By the end of the project, learners should complete the following tasks:

- Analysis of the current blog content and website traffic.

- Identification of relevant keywords and topics for blog writing.

- Creation and optimization of blog content with the identified keywords and topics.

- Implementation of SEO best practices to improve website visibility.

Final deliverables should include:

- A report detailing the analysis, keyword research, and SEO implementation.

- Optimized blog content for Aview International's website.

Students will be mentored by Techstars and Creative Destruction Labs mentors and will have access to stand-up calls and core team meetings. Students will have access to resources and paid software to help in their efforts.