The main goal for the project is to conduct a comprehensive market analysis, including customer, competitor, market, and environment analysis, as well as analyzing the marketing mix performance of Product, Place, Price, and Promotion. The ultimate aim is to develop a sustainable marketing strategy for Celebrate Africa Tours Inc.

This will involve several different steps for the learners, including:

- Gathering and analyzing customer data to understand their preferences, behavior, and needs.

- Conducting a thorough analysis of competitors in the travel and tourism industry, including their strategies and market positioning.

- Assessing the current market trends and environmental factors that may impact the company's marketing strategy.

- Evaluating the performance of the company's products, their placement, pricing strategy, and promotional activities.

- Developing a marketing strategy that aligns with the company's goals and objectives, taking into account the findings from the market analysis.

By the end of the project, learners should complete the following tasks:

1. Comprehensive report including

• customer preferences, behavior, and needs.
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• Competitor analysis outlining their strategies and market positioning.
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• Market and environmental analysis highlighting the trends and factors impacting the industry.
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• Marketing mix performance analysis for Product, Place, Price, and Promotion.

2.A sustainable marketing strategy for Celebrate Africa Tours Inc. based on the findings from the analysis.

Final deliverables:

- All reports and analysis documents.

- A detailed marketing strategy presentation outlining the recommended approach for the company.

- Recommendations for implementation and monitoring of the marketing strategy.

Students will have a dedicated staff member to support them throughout the assignment. Required tools and technology will be made available as necessary.