Project Goal: Elevating Outreach for INSPIRELY's Passion Discovery Workshops & STEAM Programs

Problem Statement: The challenge is to strategically leverage affiliate marketing to boost awareness and registration for INSPIRELY's Passion Discovery Monthly Workshops (for students in grade 3-8) and other STEAM-focused after-school enrichment programs (for grade 1-8).

Desired Outcome:

By the end of the project, students will have contributed to:

• Increased visibility and boosted registration for INSPIRELY's monthly workshops and after-school programs.
• Strategic affiliate recruitment aligned with the target audience: parents of children grade 3-8, elementary and middle school students, Social Committee Members and Human Resource Mangers from Corporates with or without Corporate Social Responsibility initiatives.
• Enhanced communication strategies for successful outreach to target audience.
• Monitoring and reporting on affiliate-driven traffic and engagement.

The successful contributing intern could have an opportunity to continue working with us even after internship.

Task 1: Affiliate Network Collaboration

• Explore collaboration opportunities with affiliate networks that resonate with the target demographic of parents of children grade 3-8, elementary and middle school students, Social Committee Members and Human Resource Mangers from Corporates with or without Corporate Social Responsibility initiatives.
• Identify potential affiliates who can effectively promote INSPIRELY's workshops and programs.
• Geography: Canada, the US, India & Middle East.

Task 2: Workshop & Program Promotion

• Develop compelling promotional materials for INSPIRELY's Passion Discovery Monthly Workshops and after-school STEAM programs.
• Collaborate with affiliates to promote these offerings, emphasizing the unique educational value for students.

Task 3: Parent and Student Targeting

• Analyze website traffic data and demographics to establish criteria for affiliate recruitment aligned with the interests of target audience.
• Develop strategies for targeting audience effectively through affiliate marketing.

Task 4: Global Targeting Strategy

• Tailor affiliate recruitment strategies based on the geographical preferences and interests of the target audience.
• Align promotions with the educational needs and aspirations of grade 1-8 students.

Task 5: Verification Processes Implementation

• Establish transparent verification processes to ensure authenticity in affiliate promotions.
• Develop a system for verifying affiliates' ability to effectively communicate the value of INSPIRELY's programs.

Task 6: Pitching Offers and Follow-ups

• Effectively communicate the unique educational value of INSPIRELY's offerings to affiliates.
• Develop a system for regular follow-ups to keep affiliates engaged and motivated.

Task 7: Traffic Monitoring and Reporting

• Implement a system for monitoring website traffic, click-through rates, and engagement driven by affiliate promotions.
• Generate insightful reports on the impact of affiliate-driven strategies on workshop attendance and program sign-ups.

Benefits for Students:

• Hands-on experience in driving traffic and attendance for educational workshops and programs.
• Exposure to strategic affiliate marketing aligned with the educational needs of grade 3-8 students.
• Contribution to the success of INSPIRELY's monthly workshops and STEAM after-school programs.
• Skill development in effective communication and outreach to affiliates.

Ready to embark on a transformative journey in Affiliate & Influencer Digital Marketing for educational excellence? Apply now for a hands-on internship experience with INSPIRELY!

• Participating student will get access to INSPIRELY Shopify Website
• Digital email marketing tool such mailerlite
• Artificial Intelligence based SEO tools, Google Analytics, Google Search Console.
• On the job feedback and training.