We are a b2b and d2c company offering automated wildfire protection products to homeowners. The d2c model will be available on our website www.firefyto.com. The b2b model will sell to partners such as contractors, property developers, insurers etc.

We would like you to develop and test a series of pricing model options and present an effective data-based pricing model recommendation for our organization. You should conduct primary and secondary research to confirm your recommendation is validated by our target customer in this market.

Current pricing model options are:

1. Packaged products at flat rate

2. Licensing model (with or without contractors as partners)

3. Contractor marketplace fees

To accomplish this, we believe you will need to conduct the following research:

1. Our organization’s costs, target customer, revenue targets, and business goals.
2. The competitive landscape of this new market.
3. Organizing focus groups, surveys, and/or customer discovery interviews to get input and feedback on potential pricing models.
4. Using targeted online ads to A/B test landing pages with different price models.

We want to enter this new market with a proven pricing model so that we can have a successful launch.

Final deliverables should include:

1. A written report including an Executive Summary that illustrates your research findings and recommendations on our pricing model.
2. A visual presentation of your research findings and recommendations.

I am available each day for office hours. I am also always reachable via email and messaging platforms such as Slack.

Before founding Fyto, I was the Director of Product at Quantgene, a biotech company in Los Angeles. I have also served as a professional advisor to the Project Management Institute since 2017.