The main objective of this project is to develop a comprehensive Digital Marketing Plan for EZO, with a focus on driving online traffic, generating customer leads, and boosting user sign ups.

Problem Description: EZO, as an all-in-one financial app integrating payments, banking services, and investments, is looking to enhance its digital presence and expand its market reach. The challenge lies in developing a digital marketing strategy that effectively utilizes SEO, SEM, social media, email marketing, and other digital marketing tools to increase brand visibility, engage with target audiences, and drive conversions. The current need is to optimize our online channels to attract more users, particularly in Canada or in the international markets we are entering, such as Tunisia and Guinea-Conakry.

Expected Outcomes: By the end of the project, learners are expected to deliver similar following outcomes:

1. SEO plan
2. Paid search marketing plan
3. E-mail marketing plan
4. Social media marketing plan
5. Mobile marketing plan
6. Web analytics, evaluation & recommendations

Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:

• Introduction and Company Background
• Situation Analysis
• Objectives
• Strategic decisions
• Digital Marketing Tactics
• Implementation/action plan
• Conclusion

Jeff, our COO, will be available at the beginning and throughout the project to help students with any questions they may have.