We want students to help us develop a digital marketing strategy to grow and engage our audiences for our artists. We’d like to know how we can maximize different channels and what will work best for each artist.

The main questions we’d like students to help us answer are the following:

• How should we promote our artists?
• What social media channels should we utilize?
• What messaging should we use?

We are seeking a student with a passion for the music industry. The student will be responsible for developing and executing a marketing & promotion strategy to enhance the online presence of our artists. The project requires a creative thinker who can leverage digital platforms, social media, and industry trends to maximize exposure and engagement.

• Conducting research on current trends, competitors, and audience behaviors within the music industry.
• Collaborating with our artists and management to understand their unique brand and target audience.
• Developing data-driven marketing strategies focused on increasing online visibility, fan engagement, and streams.
• Identifying opportunities for content virality and implementing strategies to increase shareability.
• Utilizing creative storytelling and visual elements to captivate and expand the audience.
• Work on website SEO improvements.

Final deliverables can come in the form of a report and/or presentation in discussion with our business manager.

Students will work closely with the business manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.