Project or Internship - Brand analysis
Project scope
Categories
Communications Market research Marketing strategySkills
competitive analysis sales & marketing business strategy marketing strategy researchWith our tenth anniversary happening this year (November 2020), we would like to conduct a review of our brand to understand how our target audiences resonate with our work.
Our goals for the project are:
- To understand how we can better communicate our impact to potential program participants;
- How our brand (colours, name of the organization and of our programs, slogans, etc) resonate with our audience of young changemakers in our three market segments (under 18, 18-25, 25+), plus our potential donor base.
- What changes could be made to refresh our brand and better help us articulate the impact we'd like to see in our work.
We will provide access to previous research projects and program participants for interviews and other statistics and reports we have available.
If an internship, we will provide:
- Shadowing opportunities to see how our program works;
- Regular check-ins to provide feedback on project direction;
- Supports and resources to implement the intern's plan, with the intern as the project lead
About the company
Since 2010, we have inspired young Canadians to take leadership roles in their communities and to celebrate their peers contributing in the environmentalism movement. // Depuis 2010, nous avons inspiré des jeunes Canadiens à prendre des positions de leader dans leurs communautés et à célébrer leurs pairs contribuant au mouvement environnementaliste.
The Starfish Canada celebrates young environmental leaders by connecting them with a platform for storytelling and a community of change-makers. // The Starfish Canada célèbre les jeunes leaders de l'environnement en les connectant à une plate-forme de narration et à une communauté de décideurs.