At SwapWear, we believe self-express helps us find our best selves, and having more options shouldn’t come at a cost to our environment. That’s why we’re building an ecosystem of modular art panels, jackets, and beyond, encouraging sustainable self-expression. We work with artists from across the globe to produce art, and each panel sale supports the artist. 

Thanks to our circular approach to fashion and art, we embrace your ever-changing styles while reducing waste. 

We are looking for social media and marketing content to build brand awareness & get customers excited.

We would like students to help us create content that is aligned with our mission to encourage sustainable self-expression through modular art.

This will involve several different steps for students, including:

• Familiarizing themselves with our company’s products, marketing goals and target market
• Researching current trends such for reels, audio, and styling
• Brainstorming new post ideas with captions
• Creating new content for Instagram and TikTok

Payment by funder C$1,400.00 as compensation from Riipen Level UP - 80 Hour Project.

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Understanding of the factors affecting the quality of digital content
• Recommendations for new content and improving existing digital content
• Ability to create effective social media content with key messaging

Final deliverables should include:

• 10-15 short form video reels (10-15 seconds each)
• 10-30 Photos (10 unique photos with unique settings / styling, up to 30 for carousels)
• list of corresponding caption ideas

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and digital content
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter