The main goal for the project is to improve Cross-Checks Background Reporting Inc.'s online presence by refining their new website and developing a digital advertising campaign for one of their services or for general brand awareness. This will involve several different steps for the students, including:

- Analyzing the current website and identifying areas for improvement in terms of design, user experience, and content.

- Developing a plan for refining the website and implementing the necessary changes.

- Researching the target audience and creating a digital advertising campaign strategy.

By the end of the project, students should complete the following list of activities:

- A report outlining the identified areas for improvement on the website and the implemented changes.

- A refined website with improved design, user experience, and content.

- A digital advertising campaign strategy targeting the selected service or brand awareness.

• Access to staff at least two times a week or more as needed
• Access to tools and technology. We will purchase subscriptions to what the students need in order to finish the project and meet our goals.