Logo & Brand System Design
Project scope
Categories
Marketing strategy Media Visual artsSkills
graphic design digital marketing branding marketing strategy strategyOur new logo and the brand system should be a visual representation of our mission, vision, values, voice, and services. We also want to ensure that we have specific rules and tools to apply this new brand component in a professional and design-friendly manner.
We believe this project will require:
- Defining our brand voice and values to translate into logo designs.
- Developing several logo variations for us to choose from.
- Researching our competitors to determine a unique, but correlated design.
- Researching our brand history and vision to develop a consistent visual representation.
We want to have a new logo and other promotional materials that are a positive portrayal of our organization, which can be used consistently across a variety of media.
About the company
New Step for You (NS4U) is a not-for-profit organization that empowers individuals living with social, cognitive, physical, and/or emotional needs through Expressive Art programs and Community Art Projects.
Over the last two years, NS4U has partnered with more than 52 community organizations within the GTA to provide physical, mental and emotional healing to citizens through unique methods that include the use of innovative art tools such as 3D printing pens, digital art and virtual reality. NS4U has consistently delivered large-scale community projects that have empowered the vulnerable population, allowed individuals to heal and transform their lives through the medium of art, fostering a sense of security and well-being. Till date, NS4U has enriched the lives of over 3000 individuals in the GTA area through their unique programming.